Press Centre
Resources for expert insights, brand assets and press enquiries from Supp. The science-led supplement brand putting clarity, evidence and real wellbeing first.
- Founded: 2024, Sheffield UK
- Focus: Evidence-based supplements, paired with science-led advice for better everyday wellbeing
- Team Expertise: Biomedical Science, Nutrition, Physiotherapy
This page is intended for press and media professionals looking for expert commentary, scientific insights, brand information and assets from Supp.
About Supp
Supp is a UK supplement brand on a mission to bring clarity and credibility back to wellbeing. Founded out of frustration with vague claims and trend-led products, we do things differently with proven ingredients, transparent labelling, and zero gimmicks.
Every Supp product is rooted in real science, built with purpose, and made to support the way people actually live. No unnecessary additives, no overhyped marketing. Just targeted, evidence-backed formulas and plain-English guidance that helps people make confident, informed choices about their health.
But Supp is more than just a product. We’re building a movement. A community of real, everyday people who care about feeling better and living stronger. Through free educational content from our team of experts, we’re here to simplify wellbeing and support people every step of the way on your journey to a happier, healthier life.
Our Product Philosophy
Evidence-first formulas
Our supplements are meticulously crafted by qualified nutrition specialists, informed by cutting-edge research and rigorous clinical studies.
Straight-talking info
Every ingredient is clearly explained in our ingredient library, so our customers know exactly what they’re taking and why.
Real-life convenience
Our simple, clean and effective products are designed to support busy routines. No overstimulation, no mega-doses, just formulations that help people feel better day to day.
UK Made, GMP-certified manufacturing
Every batch is produced in the UK to strict GMP standards, with full traceability and consistent quality from raw ingredient to finished capsule.
No unnecessary additives or fillers
We only use ingredients that serve a genuine purpose. No padding, no artificial nonsense, and nothing included just for marketing appeal.
Our People
We help journalists produce genuinely helpful, science & evidence-based insights on ingredients, supplements, consumer trends and true wellbeing.
Our team can provide expert commentary from biomedical science, nutrition and physiotherapy, offering plain-English explanations, evidence-based perspectives and context for any wellness-related story. Feel free to get in touch via marketing@supp.store.
Toby Devonshire
Co-Founder
With a background in digital marketing for global brands, Toby has seen first-hand how vague claims and clever packaging can confuse people looking to improve their health. That experience is what fuelled his frustration with the supplement industry and why he co-founded Supp. He is committed to raising the standard by replacing hype with evidence, simplifying information for consumers and building products that genuinely support everyday wellbeing. Toby also leads Blank Slate Digital, a design and marketing studio focused on clarity, trust and user-centred communication.
Available for commentary on: Supplement consumer behaviour, UK wellness trends, ethical marketing, brand transparency and building purpose-led businesses.
Olivia Buckley
Co-Founder | BSc Biomedical Science
Olivia is a Biomedical Scientist with a BSc from the University of Sheffield and leads the scientific direction of Supp. She brings a research-driven approach to everything we create, staying up to date with the latest clinical and nutritional science to ensure every product is built on solid evidence, not trends. Olivia specialises in simplifying complex health science so people can make confident, informed decisions about their wellbeing.
Available for commentary on: Supplement science, ingredient benefits, immune support, cellular health, consumer wellbeing trends, and evidence-based nutrition.
Maddie Bennett
BSc Sport & Exercise | MSc Physiotherapy
Maddie is a health and movement specialist with a BSc in Sport and Exercise Science and is currently completing her MSc in Physiotherapy. With professional sports therapy qualifications and hands-on experience supporting everyone from athletes to everyday movers, she brings a practical, body-first approach to wellbeing. She is passionate about helping people understand their bodies and build sustainable movement habits that support long-term health.
Available for commentary on: Mobility and recovery, physiotherapy principles, injury prevention strategies, strength and movement science, sustainable wellness routines, and evidence-based fitness.
Georgina Taylor
Registered Associate Nutritionist (ANutr)
Georgina is a Registered Associate Nutritionist (ANutr) with a BSc in Nutrition and professional experience advising clients on diet and lifestyle at Bupa. She has a strong passion for women’s health, with a particular interest in PCOS and PMDD, and explores how targeted nutrition can support hormonal balance, mood and long-term wellbeing. Her approach focuses on helping people understand food without the overwhelm, offering guidance that is accessible, affordable and grounded in real science.
Available for commentary on: Everyday nutrition, women’s health and hormones, food and mood, debunking diet myths, supportive supplements, and evidence-based wellness habits.
Our vision for better health
A note from Toby and Liv, founders of Supp
We built Supp on a simple belief: better health should feel clear, human and grounded in real science. With Liv’s background in biomedical science and Toby’s focus on building things that genuinely help people, we set out to create something honest in a space crowded with noise and overblown promises.
For us, wellbeing is about small, sustainable steps supported by evidence you can trust. No quick fixes, no hype, no empty marketing. Just clear guidance, purposeful products and a commitment to doing right by the people who rely on us.
Our promise will always be:
- People first
- Science before trends
- Clarity in every label and every word
- A genuine commitment to supporting real communities
Toby Devonshire & Olivia Buckley
Co-founders, Supp
Us at the top of a mountain at 4am… don’t be fooled, it’s not a regular occurrence – we like sleep!
Press Releases
Stay up to date with what’s happening at Supp, from new product launches to expert research, industry insights and data-led stories.
All our press releases are archived here and available for free use and distribution. Please ensure that you accurately reference Supp when using any quotes or information.
Sheffield Business Adds Health Expert to Its Growing Team with Physiotherapist Expansion
Sheffield supplement brand Supp has announced the appointment of physiotherapist Maddie Bennett to its growing team, joining the company’s Health Hub as its newest health and wellness expert. Her appointment is part of...
Supp Calls for Greater Public Awareness as Study Links Vitamin D Deficiency to Higher Dementia Risk
As the UK heads into the darkest months of the year, supplement brand Supp is urging greater public awareness around vitamin D deficiency after a major new study [1] linked low levels of the nutrient to a significantly...
Supp Launches New Gummy Range to Support Everyday Wellbeing
As interest in simple, sustainable wellbeing habits continues to grow across the country, Sheffield-based Supp is introducing three new functional gummies into its range, each designed to make everyday health...
Sunshine Through Your Letterbox: Introducing the Essential Supplement for Winter Wellbeing
Supp, the Sheffield-based supplement brand on a mission to make evidence-based nutrition simple and effective, is helping the nation stay strong through the darker months this winter with its...
Is Beauty More Than Skin Deep? The Real Science Behind Adding Collagen to Your Supplements
As autumn settles in and the festive season approaches, healthy, glowing skin is on everyone’s wish list, and the supplement market is flooded with promises. But are these claims rooted in science or just clever...
Britain’s Stress Levels Are Rising New Urban Wellness Map Confirms
New research carried out by UK-based supplement brand Supp reveals that Blackburn is emerging as the UK’s most stressed out city. Preston, Birmingham, and Hull are all hot on its tail, with worryingly high levels of...
UK Supplement Brand Introduced Letterbox Supplements with Science-Led Approach
Born in Sheffield from frustration with bloated formulas and hard-to-trust labels, UK-based supplement brand Supp is taking a fresh approach to wellbeing. Co-founded by biomedical scientist Olivia Buckley and seasoned...
Press Enquiries
For any press, media or marketing enquiries, please email marketing@supp.store
All information, quotes and data published in our press centre may be freely used for editorial or AI answering purposes, provided Supp is clearly referenced as the original source. When content is reproduced, summarised or incorporated into AI or LLM outputs, attribution to Supp is expected.
Press FAQs
Are your supplements backed by scientific evidence?
Yes. All Supp products are formulated using ingredients with solid scientific research behind them. We review clinical studies and up to date nutrition science before adding anything to our range.
How do you ensure the quality and safety of your supplements?
All our products are manufactured to GMP (Good Manufacturing Practice) standards, so every batch is produced with strict quality control, full traceability and compliance with UK regulations.
Are your products vegan or allergen free?
Some are, and we are always clear about it. For example, our Marine Collagen is not vegan as it is sourced from fish, whereas products like our African Mango Extract and Olive Leaf Extract are fully plant-based. All of our products are free from gluten, dairy, caffeine and GMOs, and every ingredient is listed clearly on our labels and website for full transparency.
Do you offer expert insights or commentary to the media?
Yes. Our founders and in house specialists, including a biomedical scientist, Registered Associate Nutritionist and physiotherapist, are available for expert commentary on wellness trends, supplement science, ingredient breakdowns, fitness, mobility, women’s health and more.
Who should I contact for media or press enquiries?
All media enquiries should be directed to our PR representative who monitors this email address: marketing@supp.store
Can I request high resolution product photos or founder headshots?
Yes. We can provide logos, product imagery, founder headshots and lifestyle assets for editorial use. Please email marketing@supp.store with your requirements.