About Us

Smarter supplements. Straight to the point.

Our Story

Born from a frustration with bloated formulas, vague claims, and shady sourcing, Supp was created to offer a science-backed, people-focused alternative. We believe supplements should be built on science, made for real people, and easy to understand — no nasties, no gimmicks, and no unnecessary additives.

Tired of overhyped wellness fads and hard-to-trust labels, our founders set out to do things differently. Every Supp product is designed with three things in mind:

  • Evidence-first formulas – backed by research, not trends.
  • Straight-talking info – so customers know exactly what they’re taking and why.
  • Real-life convenience – capsules that fit into busy, modern routines.

All our supplements are made in the UK to GMP standards and are always:

  • Gluten-free – Suitable for anyone avoiding gluten-based ingredients.
  • Dairy-free – No milk, lactose, or hidden dairy derivatives.
  • Caffeine-free – No jitters, crashes or hidden stimulants – only what your body actually needs.
  • Non-GMO – This means our ingredients haven’t been genetically modified – they’re just as nature intended.

We don’t use vague ingredient blends or magic pill marketing — every product is developed for optimal absorption, designed for daily use and long-term benefit, and rooted in research, with every ingredient chosen for a reason.

Toby and olivia with supp products

Meet The Founders!

Supp is a UK-based supplement brand on a mission to make evidence-based nutrition simple, smart, and effective.

Supp was born in Kelham Island, Sheffield, created by Toby and Olivia — a couple with one shared goal: to make supplements simpler, clearer, and genuinely helpful.

Frustrated by vague labels, overhyped claims, and confusing formulas, they decided to do things differently. Olivia, a biomedical science graduate from the University of Sheffield, brings a science-first mindset rooted in human biology. Toby, a seasoned digital marketer with experience working alongside major global brands, brings a sharp eye for communication, clarity, and trust.

Together, they set out to create a better kind of wellness brand — one built on research, not trends. From day one, Supp has been about thoughtful formulas, straight-talking information, and products that support real needs in real life. No gimmicks. No wild promises. Just clean, effective supplements that actually make sense.

Based in Sheffield and backed by a growing community of like-minded people, Toby and Olivia are on a mission to make feeling better feel simpler — and this is just the beginning.